The use of Promotional Method in Promoting the Protected Products
- December 25, 2015
- Posted by: Itrade Admin
- Category: Articles
On the other hand, promotion is mainly done to create the awareness. Once the promotional activities are being done, this means that it gives the public a chance to know your company and your products and some of them may even evaluate on your company and also the products. However, human are intelligence, this problem can be minimized by running a test market and modify the product according to the consumers’ need before the product being introduced to the market.
“However, what need to be done how if this happened to your product’s brand name?” Mr. Chong Han Song had come out with a thoughtful question.
A new startup company is doing their promotional activities through media and able to reach the public in Malaysia. In return, the company is having the good public image and the product received a good response from the market once being introduced. Do you think they can exist solely in the market? The person having the intelligence to create a product and others may also having the intelligence of improving and modifying the same product to be the new one and introduce to the market by creating the other brand name or using the identical brand name as the previous company has. Then, what can you do?
As in the previous article, we said that the first stage is to protect the company. Without the first stage of protection, can you maintain your market position? If the company did not register their brand name and company’s name as IP at first, then there will not be the legal protection. They are not able to restrict others for using the identical brand name or introducing the similar products.
Actually, many of you do not realize the importance of company’s protection. People think that they should have to do the promotional activities to introduce their products or services first, then only evaluate the need for protection. If you are doing so, once the case as the above happened to you and your company, then do you think you are still able to do the protection?