Cautious in Naming, Fully Protect Cimage Sdn Bhd

“The protection stage is the foundation of a company. If the new startup company is not able to successfully manage this stage, then they will be taking risk to another stage and maybe this will cause bad consequences to their company. In the protection stage, it involves the choosing of company’s name, the products or services to be introduced, the industry the company is, the registration of business and also the registration of IP and so forth.”

“I believe that many of you have ignored the importance of company’s name. They think that it is a must to give a name to the company and ignore the reason behind of a company having a name. Actually, same as the reason for giving name to baby, that is to create own identity and ‘differentiation’. The name of the company plays an important role in ‘differentiating’ themselves from others especially to the customers. If your company is having a bad image in the marketplace, do you think that once the bank heard your company’s name, will they borrow you the money?”

Actually, many of you may not know that the more reliable registration is through the registration of IP. In other words, the business registration will not bring any protection to you but the IP registration will. Under the protection of the IP regulations, the name which you had registered will not and cannot be used and registered by others anymore in the same market or industry. Besides your company’s name, the products’ patent and also the packaging are also eligible to register, provided that your product’s design or idea is own created and did not copy others.